As long as there are companies that want to offer products and services, there will be a demand for marketing and advertising specialists. Marketing and advertising degree can open the door to many career opportunities, including several lucrative options. Jobs in marketing and advertising can be very financially lucrative, regardless of whether you envision yourself managing a portfolio of customers or managing the marketing activities for a huge corporation.
Marketing vs Advertising
Marketing and advertising are two terms that are often used interchangeably. However, there is a difference between marketing and advertising. Marketing is the process of creating a product or service that meets the needs of a target market. Advertising is one aspect of marketing that promotes the product or service to the target market.
While advertising is just one part of marketing, it is an important element in the marketing mix. Advertising helps to create awareness of the product or service and can influence potential customers to purchase it. Marketing also includes other elements such as product development, research, and distribution. All of these elements work together to ensure that the product or service meets the needs of the target market and that potential customers are aware of it.
Do marketing jobs pay well?
A recent study shows that marketing jobs are among the highest-paying occupations in the United States. The average salary for a marketing job is $85,000 per year, and the top 10% of earners make an average of $200,000 per year.
Marketing jobs are in high demand, and the competition for these positions is fierce. However, those who can secure a marketing job can expect to earn a very good salary. Marketing jobs are expected to grow at a faster than average rate in the coming years, so now is a great time to enter the field.
Is marketing a good career?
There are many different types of marketing careers out there. Some people may think that marketing is a good career, while others may not be so sure. Here are a few things to consider when thinking about a career in marketing.
One of the benefits of marketing is that it can be a very creative field. If you have ideas and can think outside the box, then marketing may be a good fit for you. Another benefit of marketing is that it can be a very lucrative career. With the right skills and experience, you can make a lot of money in this field.
However, there are also some drawbacks to consider when thinking about a career in marketing. One of the biggest drawbacks is that the job can be very stressful. There is often a lot of pressure to come up with new and innovative ideas and to meet deadlines.
Top 13 Marketing/Advertising Jobs by Salary
The job market is always changing and evolving, and so are the salaries for different positions. If you’re in the market for new marketing or advertising position, it’s important to know which jobs are paying the most. Here are the top 13 marketing and advertising jobs by salary.
1. E-Commerce Marketing Director
An e-commerce marketing director is responsible for developing and managing an organization’s online marketing strategy. They work to increase visibility and traffic to the organization’s website and improve the overall online shopping experience for customers. To be successful in this role, e-commerce marketing directors must have a deep understanding of digital marketing tools and techniques, and how to use them to reach target audiences.
The average salary for an e-commerce marketing director is $120,000 per year. However, salaries can vary depending on experience, location, and company size. To get started in this career, most e-commerce marketing directors have at least five years of experience in a related field such as digital marketing or web development. Additionally, most jobs require a bachelor’s degree in business administration or a related field.
2. User Experience (UX) Director
User Experience (UX) directors are responsible for the overall experience of users with a company’s products and services. This includes everything from the design of the user interface to the usability of the product.
UX directors typically have a background in human-computer interaction, psychology, or graphic design. They use this knowledge to create products that are easy and enjoyable to use.
The average salary for a UX director is $120,000 per year. The job market for UX directors is expected to grow by 4% in the next ten years.
3. Marketing Research Manager
Marketing research managers are responsible for overseeing and conducting market research for their company. They develop and implement research plans, manage budgets, and supervise staff. Marketing research managers typically have a bachelor’s degree in marketing or a related field.
The median annual salary for marketing research managers is $115,780. The top 10% of earners make more than $166,400, while the bottom 10% make less than $79,730. Marketing research managers are employed in a variety of industries, including advertising, market research firms, and management consulting firms.
4. Marketing Director
Marketing directors are responsible for managing the marketing department of a company and for developing and implementing marketing plans. Marketing directors typically have a bachelor’s degree in marketing, business administration, or a related field. Many marketing directors also have experience working in marketing or sales positions. The median annual salary for marketing directors is $103,910.
5. Creative Director
A creative director is a person who is in charge of the overall vision and direction of a company’s creative department. They are responsible for the creativity, quality, and consistency of the company’s output, which can include advertising, marketing, product design, and web design.
Creative directors typically have a background in one of the creative fields, such as graphic design or copywriting. They must be able to think creatively and come up with innovative ideas that will capture the attention of consumers. They must also be able to work well under pressure and meet deadlines.
The average salary for a creative director is $85,000 per year. However, salaries can vary depending on experience, location, and size of the company.
6. Brand/Product Manager
A brand product manager is responsible for the promotion and marketing of a company’s products and services. They oversee the development, implementation, and evaluation of marketing plans and strategies to increase sales and profits. In addition, they work closely with other departments to ensure that all aspects of the product or service are coordinated. Brand product managers typically have a bachelor’s degree in business administration or marketing. Jobs in this field are expected to grow at a rate of 7% from 2019 to 2029, according to the U.S. Bureau of Labor Statistics (BLS). The median annual salary for brand product managers was $120,860 in May 2020, according to the BLS.
7. Marketing Executive
As the job market continues to be competitive, many people are looking for ways to stand out. One way to do this is by becoming a marketing executive. Marketing executives are responsible for planning and executing marketing campaigns that promote a company’s products or services.
The average salary for a marketing executive is $84,000 per year. However, salaries can range from $40,000 to $140,000 per year, depending on experience and location. Marketing executives typically have a bachelor’s degree in marketing or a related field.
If you’re interested in becoming a marketing executive, research different companies and see what they’re looking for in candidates. Then, create a resume and cover letter that highlight your qualifications and skills. Finally, practice interviewing so you can confidently sell yourself to potential employers.
8. Sales Channel Development Manager
The average salary for a Sales Channel Development Manager is $85,846. The job duties of a Sales Channel Development Manager include developing and managing sales strategies and programs to increase revenue and profit margins. They work closely with sales teams to identify new opportunities and target markets. A Sales Channel Development Manager also designs and implements training programs for sales staff.
9. Art Director
An art director is a creative professional who is responsible for the overall visual style and images in magazines, newspapers, product packaging, and movie and television productions. They work with graphic designers, illustrators, photographers, and other artists to create a cohesive look for their projects. Art directors typically have a bachelor’s degree in fine arts or graphic design, and many have master’s degrees as well. The median annual salary for an art director was $85,780 in 2016, according to the U.S. Bureau of Labor Statistics.
10. Advertising Account Director
Advertising account directors are responsible for managing advertising campaigns and client relationships. They work with clients to develop strategies, create budgets, and track results. They also oversee the work of ad agencies and other vendors.
Advertising account directors typically have a bachelor’s degree in advertising, marketing, or a related field. Many have several years of experience working in advertising or marketing before moving into management. Account directors typically earn a salary in the range of $60,000 to $80,000 per year.
11. Interactive Art Director
An interactive art director is a professional who helps create and oversee digital projects. They work with clients and team members to ensure that the final product is both creative and effective.
Most interactive art directors have a bachelor’s degree in graphic design, web design, or a related field. Many also have several years of experience working in the industry before becoming an art directors.
The average salary for an interactive art director is $85,000 per year. However, the pay can vary depending on the company, location, and other factors.
12. Demand Generation Director
As the economy continues to strengthen, organizations are looking to hire top talent in a variety of positions. The demand generation director is one role that is in high demand. This position is responsible for developing and executing strategies to generate leads and drive sales.
If you are interested in a career as a demand generation director, there are a few things you should know. First, the average salary for this position is $85,000 per year. Second, the job market for this position is very competitive. Many qualified candidates are vying for these jobs.
Third, to be successful in this role, you must have excellent communication and organizational skills. You must be able to develop and execute marketing plans and manage multiple projects simultaneously. If you have these skills and are interested in a challenging and rewarding career, then a career as a demand generation director may be right for you!
13. Public Relations Director
The public relations industry is expected to grow by 6 percent from 2018 to 2028, according to the Bureau of Labor Statistics. This growth rate is about as fast as the average for all other occupations. The median annual salary for public relations directors was $106,140 in 2018.
There are many different types of public relations directors, each with a unique skillset and responsibilities. The most common type of PR director is the corporate PR director. Corporate PR directors are responsible for creating and maintaining a positive image of their company or organization in the eyes of the public. They do this by developing and executing effective marketing and communications strategies.
Another type of PR director is the government affairs director. Government affairs directors work on behalf of companies or organizations to influence government policies that affect them. They lobby elected officials and work with the media to promote their cause.