Is LinkedIn being used by your company? Are you unsure if the LinkedIn users that follow you are genuinely considering your offerings?
You’ll discover how to conduct market research on LinkedIn in this post, including how to look through native data for significant hints.
Why Should Marketers Use LinkedIn for Market Research?
As the world’s largest professional social network, LinkedIn boasts over 575 million members in more than 200 countries and territories. This vast membership base makes LinkedIn an ideal platform for conducting market research.
There are several reasons why marketers should use LinkedIn for market research. First, LinkedIn provides access to a large and diverse pool of potential respondents. Second, LinkedIn’s advanced search features allow you to target your research to specific groups of people based on factors such as job title, company size, or location.
Finally, LinkedIn offers a variety of tools and resources that can help you conduct your market research more effectively. For example, the platform’s InMail feature allows you to directly contact potential respondents, and LinkedIn Groups offer a great way to engage with target audiences and gather feedback.
7 Ways to Do Market Research on LinkedIn
Let’s examine seven built-in tools you may utilize with your LinkedIn presence to conduct market research.
#1: Review LinkedIn Company Page Audience Insights
As the world’s largest professional networking site, LinkedIn boasts over 675 million users in more than 200 countries and territories (LinkedIn, 2018). Of these users, 61 million are senior-level influencers and 40 million are in decision-making positions (LinkedIn, 2018). For businesses, this makes LinkedIn an invaluable tool for marketing and market research.
Through LinkedIn’s Company Page insights, businesses can see detailed information about who is viewing their page, what kind of engagement they are getting, and were their page views are coming from. This information can be extremely helpful in understanding your target audience and crafting more effective marketing campaigns.
To access your LinkedIn Company Page insights, simply go to your page and click on the “Insights” tab.
#2: Evaluate LinkedIn Content Analytics
As a business professional, it is important to be aware of the different ways to conduct market research. While there are many traditional methods, such as surveys and focus groups, LinkedIn has become a powerful tool for collecting data and insights.
LinkedIn content analytics can provide valuable information about your target market, including their interests, needs, and pain points. By understanding this data, you can create more targeted and effective content that resonates with your audience.
To get started, take a look at the content that is performing well on LinkedIn. Which topics are generating the most engagement? What type of content is getting the most shares? Use this data to inform your content strategy and ensure that you are creating material that your audience will find valuable.
#3: Check LinkedIn Mentions
According to a recent study, spending just 3 minutes on LinkedIn can give you valuable insights into your target market.
By checking LinkedIn mentions, you can quickly see what people are saying about your brand, industry, or product. This is an important part of market research, as it allows you to stay up-to-date on the latest trends and conversations in your field.
LinkedIn mentions can also be a great way to connect with potential customers or partners. By monitoring these conversations, you can reach out to people who may be interested in what you have to offer.
So if you’re looking for a quick and easy way to do market research, be sure to check out LinkedIn mentions!
#4: Compare LinkedIn Competitor Analytics
LinkedIn, a business-oriented social networking service, was founded in 2002. Headquartered in Mountain View, California, LinkedIn has over 562 million members in over 200 countries and regions.
As the largest professional social network, LinkedIn is a valuable resource for business intelligence and marketing research. In this article, we will compare LinkedIn with its two main competitors: Viadeo and Xing.
Video is a French social networking service for professionals with over 65 million members worldwide. Founded in 2004, Viadeo is headquartered in Paris and has offices in 45 countries.
Xing is a German-based social networking service for business professionals with over 16 million members worldwide. Founded in 2003, Xing is headquartered in Hamburg and has offices in 14 countries.
#5: Host Polls and Ask Questions in LinkedIn Posts
If you’re looking to get some quick market research done, LinkedIn is a great place to start. By posting a host poll or asking questions in a LinkedIn post, you can get valuable feedback from your target audience in a matter of minutes.
Here are a few tips for getting the most out of your market research on LinkedIn:
- Keep your poll or question short and to the point. No one wants to answer a long, drawn-out question.
- Make sure your poll or question is relevant to your target audience. If it’s not, you’re not going to get useful results.
- Offer an incentive for people to answer your poll or question. A small discount or giveaway can go a long way in getting people to participate.
- Keep an eye on the results and adjust your marketing strategy accordingly.
#6: Participate in LinkedIn Groups
If you’re looking to do some market research on LinkedIn, one of the best ways to do so is by participating in LinkedIn groups. There are several different groups you can join that are relevant to your industry, and by taking part in the discussions, you can get a better idea of what people are looking for and what their pain points are.
In addition to joining groups, you can also use LinkedIn’s search function to find relevant articles, discussions, and other content that can help you understand your target market better. Simply type in keywords related to your industry or product, and you’ll be sure to find plenty of useful information.
By taking the time to participate in LinkedIn groups and conduct some market research, you’ll be able to better understand your target audience and what they’re looking for.
#7: Analyze LinkedIn Hashtags
When it comes to marketing research, LinkedIn is a powerful tool. With over 610 million users, LinkedIn provides marketers with access to a vast pool of potential customers. And with the ability to target specific groups and individuals, LinkedIn offers an unparalleled level of precision when it comes to market research.
But how can you make the most of LinkedIn for market research? One way is to leverage hashtags. Hashtags are a great way to search for and find relevant content on LinkedIn. But they can also be used to track conversations and gauge sentiment around specific topics.
Here are some tips for using hashtags for market research on LinkedIn:
- Use relevant hashtags. When conducting market research on LinkedIn, be sure to use relevant hashtags. This will help you find content that is directly related to your topic of interest.
- Search for multiple hashtags.
Conclusion
LinkedIn won’t have all of your target clients, thus the information you may gather from it will inevitably be more niche in nature. However, they are still helpful for B2B marketers, particularly if you need a source for confirming current strategies, directing the creation of content, or generating fresh ideas.
