A common topic around the subject of how to run an email marketing campaign is maintaining your emails out of your recipients’ junk folders. It’s a notoriously difficult aspect of email marketing that leads to a high dropout rate. Here are some hot tips for ensuring your emails wind up in the right inbox: read them thoroughly.
Send Emails in Batches
Email deliverability is a hot topic these days. Companies are always looking for new ways to get their emails into the inboxes of their recipients. One way to do this is to send emails in batches.
When you send emails in batches, you are essentially dividing up your email list and sending out smaller groups of emails at a time. This can be done manually or through an email service provider. Sending emails in batches has several benefits.
For one, it allows you to more easily track which emails are going through and which are getting blocked by spam filters. This can help you to make adjustments to your email content so that it is more likely to get through next time.
Another benefit of sending emails in batches is that it helps to keep your company s reputation intact.
Clean and Update Email Lists
When was the last time you cleaned your email list? If it’s been more than six months, you could be in trouble. Why? Because over time, email addresses change and people start using new ones. If you don’t keep your list up-to-date, your emails could start going to the wrong people – or worse, the junk folder.
It’s not as hard as it sounds. There are plenty of tools out there that can help you clean and update your lists. And it’s worth it, because keeping your list clean will help ensure that your emails get delivered to the right people.
So if you want to avoid having your emails end up in the junk folder, make sure you keep your list clean and updated.
Include a Clear Unsubscribe Link
Email marketing is a great way to keep your company top of mind with your prospects, but if you don’t include a clear unsubscribe link, your emails could end up in their junk folder.
Most email providers have strict guidelines about what constitutes spam, and if your emails are flagged as spam, they could be automatically routed to the junk folder.
To avoid this, be sure to include a clear unsubscribe link in every email you send. That way, if a prospect no longer wants to receive your emails, they can easily unsubscribe without having to mark them as spam.
Become a Contact
You’ve spent hours crafting the perfect email to your prospect. It’s got a great subject line, a compelling message, and you know it’s going to get results. But there’s one problem: it might not even make it to their inbox.
That’s because more and more email providers are using sophisticated algorithms to decide which emails go into users’ inboxes… and which ones get sent straight to the junk folder. And if your email ends up in the latter category, there’s almost no chance that your prospect will ever see it.
So how can you make sure that your emails always make it to your prospect’s inbox? The answer is simple: become a Contact.
Don’t Use Big Images
If you want your company’s emails to avoid the junk folder, don’t use big images. It’s a common mistake that businesses make when designing their email campaigns. They think that by using large, attention-grabbing images, they’ll increase the likelihood of their message being seen. However, what they don’t realize is that many email providers use image blocking features that prevent images from loading. So, not only will the recipient not see the image, but they may also think that your email is just a bunch of blank space.
To avoid this problem, keep your images small and make sure that they’re relevant to the content of your email. In addition, always include alt text so that recipients can still understand what your message is about even if the images don’t load.
Avoid Certain “Spam” Language
When it comes to emailing potential customers, using spam language will only get your messages sent straight to the junk folder. To avoid this, steer clear of any language that could be considered spammy. This includes words like “free,” “guaranteed,” and “winner.” Instead, focus on creating a subject line that is clear and concise.
Don’t Buy a List
It’s no secret that email marketing can be a great way to reach new customers and grow your business. But if you’re not careful, your emails could end up in your prospect’s junk folder – never to be seen or heard from again.
One of the biggest mistakes businesses make is buying lists of email addresses from third-party companies. These lists are often outdated, full of invalid addresses, and worst of all – they’re considered spam by most email providers.
So what’s the best way to get your company’s emails into the inboxes of your target customers? The answer is simple: build your list organically.
There are a number of ways to do this, but one of the most effective is through content marketing.
