Why You Should Never Create A Marketing Plan

It’s never too early to start planning your marketing efforts, right? Wrong. You should never create a marketing plan. Here’s why:

Reason 1: It’s redundant

Creating a marketing plan is redundant because businesses should already be doing the things that are included in a marketing plan. Things like creating a website, blogging, using social media, and sending out email newsletters should all be part of your regular routine whether or not you have created a marketing plan.

Reason 2: It’s restrictive

There are a few reasons why you should never create a marketing plan. The first reason is that it’s restrictive. When you have a set plan to follow, it’s hard to be flexible and adapt to the ever-changing market. You may find that your original plan no longer works, but you’re stuck with it because you can’t deviate from your original strategy.

The second reason is that marketing plans are often not realistic. They’re based on assumptions and best-case scenarios, rather than actual data. As a result, they often don’t produce the desired results. And finally, marketing plans can be really time-consuming and complex to create. It takes a lot of effort to come up with a good plan, and even more effort to put it into action.

Reason 3: It’s irrelevant

Creating a marketing plan is irrelevant because it won’t help you achieve your goals. Your efforts will be better spent on other tasks. Even if you have a well-crafted plan, things will change and you’ll need to be flexible. Plans can also become outdated quickly, so they’re not always worth the investment of time.

Reason 4: It’s impossible

When you’re starting a business, it’s tempting to create a marketing plan. You might be under the impression that if you don’t have a plan, you’re not doing it right. But the truth is, marketing plans are often more trouble than they’re worth. Here are four reasons why you should never create a marketing plan:

  1. Marketing plans are often inaccurate. They rely on projections and estimates that are often wrong.
  2. Marketing plans are time-consuming and difficult to update. They require a lot of work to keep them current and relevant.
  3. Marketing plans can be restrictive. They can limit your ability to adapt to changes in the market or your industry.
  4. Marketing plans can be demoralizing.


It’s important to remember that a marketing plan is not a guarantee for success. There are many factors that contribute to a company’s success, and a marketing plan is just one piece of the puzzle. So, before you spend time creating a marketing plan, make sure you understand the goals of your business and what you’re trying to achieve. And always be prepared to adjust your plan as needed. Thanks for reading!

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